In this project, we created a concept from A to Z. Our concept starts at the base of our society. We create from old workwear to a new collection. The target group we address are real bon vivants. The phrase ''spend money to save time'' is one of their ideals . They move as fast as the
speed of the city to avoid wasting precious time.
waste. Because of their broad interests, they are still
searching for their future plans. However, they are
not yet looking for responsibility and
permanence.